Bad Debts and Uncollectible Accounts Receivable

When we own a business, we hope that all the customers who get goods or service from us will pay in full. But in fact, a certain percentage of customers will default on their obligations. We need to consider this part of money to balance sheet, so that we report them as writing off bad debts.Account Receivable We recognize Account Receivable from two different parts. 1) Service Organization, we record a receivable when it provides service on account. 2) Merchandiser, we records receivable at the point of sale of merchandise on account.Bad Debt Expense Under GAAP, when we sale goods or offer service to customers, we recognize the revenue as â€Å"Sales Revenue† on Income Statement- even the customers don’t pay immediately. When we can’t collect the receivable money, we have to report an expense to offset the revenue which we reported at the beginning of sale or service. This is the so called Bad Debt Expense. In other words, seller records losses that result from extending credit as Bad Debts Expense.Methods of Accounting for Uncollectible Accounts There are two methods to record the uncollectible accounts. 1) Direct Write-Off. But it is theoretically undesirable. 2) Allowance Method. It is much better. Companies estimate uncollectible accounts receivable. Then debit Bad Debts Expense and credit Allowance for Doubtful Accounts. Companies debit Allowance for Doubtful Accounts and credit Accounts Receivable at the time the specific account is written off as uncollectible.Write-offs First of all, we need to decide a specific amount for the uncollectible account. For instance, we decide $1000 debt is uncollectible. Secondary, we decrease the Account Receivable by $1000. We also decrease the allowance for doubtful account by $1000. So, at the beginning we have $20000 for the account receivable and $2000 for allowance, then it falls down to $19000 and the allowance would drop to $1000. Then the net account receivable is still $18000 the same as be ginning. Eg: Bed Debts Expense 1000Allowance for doubtful accounts 1000Balance Sheet Approach Under the percentage of receivables basis, management establishes a percentage relationship between the amount of receivables and expected losses from uncollectible accounts.

Determining Lung Capacity

Determining lung capacity Experiment: This is the experiment of determining lung capacity. All the students in the group measured three types of different parameters: vital capacity, expiratory reserve and tidal volume. â€Å"Lung volumeizing refer to physical differences in lung volume, while lung capacities represent different combinations of lung volumes, usually in relation to inhalation and exhalation. The average pair of human lungs can hold about 6 liters of air, but only a small amount of this capacity is used during normal breathing. Several factors affect lung volumes, some that can be controlled and some that can not. Lung volumes can be measured using the following terms[1]: Table 1 Larger volumes |Smaller volumes | |males |Females | |taller people |shorter people | |non-smokers |smokers | |athletes |non-athletes | |people living at high altitudes |people living at low altitudes | The results that were measured during the experiment are showen in the table. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | 1. Vital capacity is the amount of air that can be forced out of the lungs after maximal inspiration. The precise formula for measuring vital capacity is: Inspiratory reserve volume( IRV) + Tidal volume( TV) + Expiratory reserve volume (ERV). 2] My calculations showed next values of diameter of the balloon: First measurement = 19 cm Seco nd measurement = 20 cm Third measurement = 21 cm Fourth measurement = 21 cm Average one is = 20. 25 However, the only formula that we used in this experiment to calculate the volume in balloon is next one: VOLUME = 1. 33 [pic] r[pic], where r = [pic] of the average diameter of the balloon and [pic]= 3. 14. So in this case, vital capacity is: r = 10. 125 V= 1. 33 [pic] 3. 14 [pic]( 10. 125)[pic] V= 4334. 77 2. Expiratory reserve capacity is the amount of additional air that can be breathed out after the end expiratory level of normal breathing. 3] Expiratory reserve that was measured showed next values: First measurement =13. 5 cm Second measurement = 14 cm Third measurement = 13. 5 cm Fourth measurement = 14 cm Average one is = 13. 75 r = 6. 875 V = 1. 33 [pic] 3. 14 [pic]( 6. 875)[pic] V = 1357. 06 3. Tidal volume is the amount of air breathed in or out during normal respiration[4]. Tidal volume that was measured showe next results: First measurement = 15 cm Second measurement = 15 . 5 cm Third measurement = 15. 5 cm Fourth measurement = 15 cm Average one is = 15. 25 r = 7. 625 V = 1. 33 [pic] 3. 14 [pic]( 7. 625)[pic] V = 1851. 402 Conclusion: It is possible to deduce that each of the volumes is bigger in males than in females. This is because of the construction of the body, where men need larger lung capacity than women. In this way we proved the statement is the Table 1. The other thing that was proved is that athlets have much bigger lung capacity than those who don't play any sport. This is better shown in female example in this experiment. We can see also that the vital capacity is the largest because it represent the amount of air exhaled after maximum inhalation. Tidal volume is smaller, because it is the air exhaled during normal respiration. However, it is also shown that Expiratory reserve is the smallest, because it represents the amount of air exhaled right before next inhalation. Evaluation: We could extend this experiment by measuring other values such as: 1. „Total Lung Capacity (TLC). The formula for calculating TLC is = IRV + TV + ERV + RV. This is the volume of gas contained in the lung at the end of maximal inspiration. 2. Forced vital capacity. This is the amount of air that can be maximally forced out of the lungs after a maximal inspiration. 3. Residual volume (RV). This is the amount of air left in the lungs after a maximal exhalation. 4. Inspiratory reserve volume ( IRV). The formula for calcutaing IRV = VC- ( TV + ERV). This is the additional air that can be inhaled after a normal tidal breath in. 5. Functional residual capacity (FRC). The formula for calculating FRC = ERV+ RV. This is the amount of air left in the lungs after a tidal breath out. 6. Inspiratory capacity ( IC). The formula for calculating IC = TV + IRV. This is the volume that can be inhaled after a tidal breathe-out. †[5] In this way, it would be possible to calculate all the values using the right formulas. In this experiment, we might have some errors. During the measurement of the diameter of the balloon, it is possible that the values read on the ruler were wrong. [pic] Graph showing vital capacity of the students [pic] Graph showing expiratory reserve of the students [pic] Graph showing tidal volume of the students | | | | | | | | | | | | | | | | | | | | | | | ———————– [1] www. wikipedia. com [2] www. wikipedia. com [3] www. wikipedia. com [4] www. wikipedia. com [5] www. wikipedia. com

happy feet Essay Example

happy feet Essay Example happy feet Paper happy feet Paper happy feet BY kealaog hghbvutkJvht gughJk ykJh gyuk vtuykiyg gkuluif Jnh bnhJJ jkbkJJbh uhiuhuikany Animal Logic. Though primarily an animated film, Happy Feet does incorporate motion capture of live action humans in certain scenes. The film was simultaneously released in both conventional theatres and in IMAX 2D format. [2] The studio had hinted that a future IMAX 3D release was a possibility. However, Warner Bros. , the films production company, was on too tight a budget to release Happy Feet in IMAX digital 3D. 3] Happy Feet won the Academy Award for Best Animated Feature and the BAFTA Award or Best Animated Film, and was nominated for the Annie Award for Best Animated Feature and the Saturn Award for Best Animated Film. The film was dedicated in memory of Nick Enright, Michael Jonson, Robby McNeilly Green, and Steve Irwin. A sequel, Happy Feet Two, was released into theatres November 18, 2011 and received mixed reviews. Contents [hide] 1 Plot 2 cast 3 Production 3. 1 Environmenta l message 3. 2 MusiC 4 Reception 4. 1 Box office 4. 2 Critical reception 4. Analysis 4. 4 Home media 5 Accolades 5. 1 Wins 5. 2 Nominations 5. 3 Top ten lists 6 Video games 7 Sequels 8 Happy Feet 4-D Experience See also 10 References 11 External links plot Every Emperor Penguin sings a unique song called a heartsong to attract a mate. If the male penguins heartsong matches the females song, the two penguins mate. Norma Jean, a female penguin, falls for Memphis, a male penguin and they become mates. They lay an egg, which is left in Memphis care, while Norma Jean leaves with the other females to fish. While the males struggle through the harsh winter, Memphis briefly drops the egg. The resulting chick, Mumble, has no vocal talent, but regarded as the most talented of his age. One day, Mumble encounters a group of ostile Skua, with a leader who is tagged with a yellow band, which he claims to have been from an alien abduction. Mumble narrowly escapes the hungry birds by falling into a crevice. Years later, an adult Mumble is now an outcast who is frowned upon by his elders. After being shunned during the graduates song, he is attacked by a leopard seal. After escaping, he befriends a group of Adelie Penguins called the Amigos, who embrace Mumbles dance moves and assimilate him into their group. After seeing a hidden human excavator in an avalanche, they opt to ask Lovelace, a Rockhopper Penguin, about its origin. Lovelace has the plastic rings of a six pack entangled around his neck, which he claims to have been bestowed upon him by mystic beings. For the emperor penguins, it is mating season and Gloria is the center of attention. Ramon tries to help Mumble win her affection by singing a Spanish version of My Way, with Mumble lip syncing. When Gloria sees Ramon behind Mumbles back, she becomes angry and turns away. As a last resort, Mumble begins tap dancing in synch with her song. She falls for him and all the youthful penguins join in for singing and dancing to Boogie Wonderland. The elders are appalled by Mumbles conduct, which they see as the reason for their lean fishing season. Memphis begs Mumble to stop dancing, for his own sake, but when Mumble refuses, he is banished. Mumble and the Amigos return to Lovelace, only to find him being choked by the plastic rings. : Lovelace confesses they were snagged on him while swimming off the forbidden shores, beyond the land of the elephant seals. Not long into their Journey, they are met by Gloria, who wishes to Join with Mumble as his mate. Fearing for her safety, he ostracizes Gloria, driving her away. At the forbidden shore, the group finds a fishing boat. Mumble pursues it solo to the brink of xhaustion. He is eventually washed up on the shore of Australia, where he is rescued and kept at Marine World with Magellanic Penguins. After a long and secluded confinement in addition to fruitlessly trying to communicate with the humans, he nearly succumbs to madness. When a girl attempts to interact with Mumble by tapping the glass, he starts dancing, which attracts a large crowd. He is released back into the wild, with a tracking device attached to his back. He returns to his colony and challenges the will of the elders. Memphis reconciles with him, Just as a research team arrives, proving the aliens to be true. The whole of the colony, even Noah, engages in dance. The research team returns their expedition footage, prompting a worldwide debate. The governments realize they are overfishing, leading to the banning of all Antarctic fishing. At this, the Emperor Penguins and the Amigos celebrate. In the final scene, a baby penguin is seen dancing next to Mumble and Gloria, revealed to be their son Erik in Happy Feet Two. Cast Elijah Wood as Mumble Robin Williams as Ramon and Lovelace Brittany Murphy as Gloria Hugh Jackman as Memphis Nicole Kidman as Norma Jean Hugo Weaving as Noah the Elder Steve Irwin as Trev Lombardo Boyar as Raul Jeffrey Garcia as Rinaldo Johnny Sanchez as Lombardo Miriam Margoyles as Mrs. Astrakhan Fat Joe as Seymour Anthony LaPaglia as Skua Boss Roger Rose as Leopard Seal Elizabeth Daily as baby Mumble Alyssa Shafer as baby Gloria Production Miller cites as an initial inspiration for the film an encounter with a grizzled old camera-man, whose father was Frank Hurley of the Shackleton expeditions, during the shooting of Mad Max 2: We were sitting in this bar, having a milkshake, and he looked across at me and said, Antarctica. Hed shot a documentary there. He said, YouVe got to make a film in Antarctica. Its Just like out here, in the wasteland. Its spectacular. And that always stuck in my head. [4] Happy Feet was also partially inspired by earlier documentaries such as the BBCs Life in the Freezer. [5] In 2001, during an otherwise non-sequiter meeting, Doug Mitchell impulsively presented Warner Bros. , studio president Alan Horn with an early rough draft of the films screenplay, and asked them to read it while he and Miller flew back to Australia. By the time theyd landed, Warner Bros. ad decided to provide funding on the film. Production was slated to begin sometime after the completion of the fourth Mad Max ilm, Fury Road, but geo-political complications pushed Happy Feet to the forefront in early 2003. An earlier cut of the film seems to have included a large subplot regarding aliens in the extraterrestrial sense, whose presence was made gradually more and more known throughout, and who were planning to siphon off the planets reso urces gradually, placing the humans in the same light as the penguins. At the end, through the plight of the main character, their hand is stayed and, instead, first contact is made. This was chopped out during the last year of production, and has et to see the light of day in a finished form, although concept art from these sequences were showcased at the Siggraph 2007 demonstration,[6] and are available online, as well. The animation in Happy Feet invested heavily in motion capture technology, with the dance scenes acted out by human dancers. The tap-dancing for Mumble in particular was provided by Savion Glover who was also co-choreographer for the dance sequences. [7] The dancers went through Penguin School to learn how to move like a penguin, and also wore head apparatus to mimic a penguins ygbbuikyfk dct gwlb uyyitf; fu lgy I yug; g; g;

The availability of contraception makes society less moral than it used to be Essay Example

The availability of contraception makes society less moral than it used to be Essay Example The availability of contraception makes society less moral than it used to be Essay The availability of contraception makes society less moral than it used to be Essay The availability of contraception makes society less moral than it used to be. Do you agree? Give reasons to support your answer and show that you have thought about different points of view. You must refer to Christianity in your answer.To answer this question we must first determine what moral means. The dictionary definition is; concerned with right and wrong conduct. Another definition could show moral to be what is acceptable as opposed to what is not acceptable. One good quote that shows what is acceptable and not acceptable comes from St Paul.Now to the unmarried and widows I say that it would bebetter for you to continue to live alone as I do. But if youcannot restrain your desires, go ahead and marry.This is basically saying that it is moral to remain celibate, although it is also moral to marry and within this marriage have sex, although St Paul chooses to show this as less moral then remaining celibate. Therefore it must be even less moral to have sex outside marriage. So a Christian opinion to contraception might be a negative one, as they may believe it encourages sex outside of marriage as it limits the risk of making the female pregnant, so turning it into a casual activity.The Roman Catholic view towards contraception would also be a very negative one as they are completely against any type of artificial contraception.My view would be that contraception has not made society less moral as before its introduction publicly, and before we had sex education etc. sex was, for many people, thought to be almost a bad thing. And people at about 18 didnt really have even a basic education on sexual relationships, and so could not make a reasoned judgement on the matter, even though at this age they were sexually developed, and would probably encounter occasions where they would have to make choices on the matter.All these factors made them vulnerable, whereas, if contraception is made available, and people are given sex education, it makes people start to think; they think about their behaviour, and the consequences of certain types of behaviour. They can begin to make suitable choices, which among other things, can lead to a reduction in the risk of sexually-transmitted diseases, and helps partners to practise safe sex.In my view, though, contraception can lead to prostitution being less risky for the prostitute and clients; it reduces the risk of pregnancy for the prostitute, or the client in the case of a male prostitute with a female client.I do not believe that prostitution is a morally defensible practice, as it takes away respect for the person you are having sex with, which is contrary to the Christian view, (based on Jesus teaching) that love should be the basis of all our relationships with others.The Bible implies that sex is a gift from God, and as such is not to be abused.The story of Sodom and Gomorrah shows us how the Bible shows God to be so upset by the sexual immorality of these two cities that he destroyed them an d most of the people in them.David used his power as King to take for himself someone elses wife, which led to problems for him.Paul says, The man who is guilty of sexual immorality sins against his own body. Dont you know that your body is the temple of the Holy Spirit, who lives in you and who was given to you by God.This clearly suggests that Christians have a responsibility to keep high standards of morality in their own personal lives, as well as to promote these same high standards in society as a whole.

How to Plan a Marketing Calendar That Actually Works (Free Template)

How to Plan a Marketing Calendar That Actually Works (Free Template) Im going to be blunt. A lot of marketing calendars are really tough to use simply because they arent designed to be marketing calendar tools. And that makes it really tough to plan a marketing calendar that actually works: PDFs: Printing a free editorial calendar template like this one from   is  a great way to start  your  planning- to get the brainstorming going. From here, youll likely want a digital version thats a bit easier to update with your constant changes. Excel: Heres a free marketing calendar template from Content Marketing Institute to get you started on a digital version. But its a bit difficult to get  your team to use it when you have it locked all day as you plan. :/ Google Docs:  A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem youd experience with Excel. This still doesnt feel like a marketing calendar, though, without a visual way to see your upcoming projects. Google Calendar:  You could also build a marketing calendar in Google Calendar. The thing is If youve followed our  advice on social media calendars, you  may schedule 30 or more social messages throughout the following weeks and months to share a single blog post  with your audience. Im sure you cant imagine copying and pasting all of those from Google Calendar into your different social networks- what a time suck! Not to mention copying and pasting all of your other content, too So What Will Help You Plan An Awesome Marketing Calendar? So where am I going with all of this? Ive read dozens of other posts on marketing calendars, editorial calendars, content marketing calendars, social media calendars- you get the picture. And I checked out  a  monster list of marketing calendar templates in a post on Crazy Eggs blog. There are tons of folks who have really good ideas of what  to include in your calendar, and starting with a template to get your brainstorming underway is a solid way to begin. So heres how to plan a marketing calendar that really works- with a few tips from us at , and a lot more from the other rock stars out there. How To Plan A #MarketingCalendar That Actually WorksStart With This Guide + Marketing Calendar Template, And Then You might just need a guide and a little something to  write on while you read this post. Ive got your back. Download the free guide that will help you implement all of this advice with actionable, step-by-step information. Youll also get a  free marketing calendar template  (plus bonus social + email marketing calendars) to help you plan all your content in advance. And when you're ready to use a tool designed to be your marketing calendar,  get started with 14 free days of . Now let's get to the good stuff. Step #1: Turn Your Marketing Strategy Into Real Content You'll Create Maybe writing a  30-page marketing strategy  isn't as important as  planning real content. It sounds harsh, but hear me out: For startups, business plans are no longer normal. In fact, they're now considered a faux pas and seen as a mere â€Å"business guess.† But that wasn’t always the case.  Before the lean startup, the business plan was a document that assumed we knew everything there was to know about our business, a plan set in stone. It was done, or so we thought. In reality, it was just a big huge guess.   Marketing plans and gigantic old strategy documents aren’t much different. They may sound novel and responsible, but the reality is that they are just guesses, too. What could content marketing strategy builders learn from the lean startup model? For a startup, business plans are no longer normal. @garrett_moonThe more time you spend strategizing, the less time you spend creating real content that will influence sales (which, let's face it, is the entire reason to plan your marketing calendar). Whether you have a marketing strategy already  or not, there are just a few things you need in your strategy to help you validate  what content to create: The now-infamous: Know your audience. This could start as simple as a customer survey, then possibly just bullet points you add into an Evernote note that help you stay in touch with your customers'  changing needs. The main point here is this: Keep it simple, especially at first. Create content. Content is data, and you get to know your customers  by creating content and measuring its impact. There's no way you will know everything about your audience until you put something out there, start communicating with them, and get their feedback. Start small. If you're thinking about doing an hourlong video or an e-book first, think again. Could you release a chapter of an e-book first to gauge its performance before you spend more time developing content on that topic? Could the same go for your monster video? If content is data, plan minimum viable content on your marketing calendar first to feel out what will truly "move the needle." (I had to sneak in a quip  like that since we're talking strategy!) That really looks like this: From here, turn your strategy into content. And  use the data from what you create to plan more: Create your content. Share it with your audience. Measure what's working. Learn what to create and where to share. Plan more content like your best-performing projects. Recommended Reading:  Here’s Why You Don’t Need A â€Å"Content Marketing Strategy† So now that you have a minimum viable marketing strategy to get started, the next step is looping in who'll help you create that content. This will help you define expectations for everyone- even if it's really only you as an all-in-one marketing team. To Do: Brainstorm  every question your audience has about your niche from knowing nothing to being an expert. From there, strategize the best forms of content  you'll use to answer their questions. This will serve as the foundation for your marketing calendar. I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management. - Jamie Dimon Step #2: Understand Who'll Do What Ann Handley has an awesome idea when it comes to who should be involved in your editorial flow, and thus, have access to your marketing calendar to understand when pieces will publish: A Simple Content Marketing Org Chart from Ann Handley She  says: These are roles not staff positions. Each role might be filled by one person or perhaps by a dozen, depending on the size and complexity of your own organization. Let's take a look at those roles quick: Team lead, or your strategist Editorial director Designers Content creators Curator Syndicator Analytics expert Site manager That's a pretty good list. And while that list works for Ann, it might not for you. For a small team, you  can narrow that list of roles down even further: Team lead who helps with planning, editing, publishing, and distributing Writer who turns a content idea into something your audience will love Designer (or videographer, podcaster, etc.) who takes  the writer's creation  to the next level Essentially, these folks are the ones who'll help you plan, create, and share the content  according to your marketing strategy. Get everyone on the same page now to make actually producing content a lot easier down the road. To Do: Narrow down the roles you need to create the different content types you explored in step #1. Brainstorm  who'll help you complete those projects (you're looking for names here). Get everyone on the same page to understand about how much content you can publish in a normal week. Find a marketing calendar tool that helps with project management, communication, and workflow that everyone will use. Now it's time work that marketing calendar:  Plan what topics you'll cover. Step #3: Define Your Topic Themes John Jantsch over at Duct Tape Marketing plans out his marketing calendar based on themes. The themes help him look at a calendar that connects with topics  he wants to cover for his audience. Note that this isn't actual content yet- it's just a note of the topics he'd like to address in his content: The first step is to start making a list of your most important themes. I generally try to find three core themes and about nine supplemental themes. (Nice tidy 12 monthly themes.) Your core themes are the kinds of things that might be found on your homepage or even in the title attribute of your home page. Or, perhaps the main navigational elements of your site. While it scares me to plan 12 months ahead  because the data from your current content should help you plan new content,  this is an awesome way to plan strategically (and super efficiently) and keep your content on point. John shares exactly how he chooses themes: Start with brainstorming. Lock yourself away and start thinking about the kinds of things people ask about the most, where you make your most money, or where you see the greatest opportunities in your industry. This is often enough to create a good start to your list. Obviously, if you have a team, get them involved – they may actually know better than you. (Industry jargon that means nothing to the prospect must be left out here.) John mentions this is a nice way to get past staring at a blank marketing calendar without any clue of what content to add to it. I also love that about themes. To Do: Find the main themes from your list of customer questions in step #1. Define their biggest challenges, the areas of opportunity in your industry, and how you make the most money. Choose themes to flesh out your marketing calendar. You may want to plan a month ahead, a quarter, or the entire year.  It's whatever works for you. Personally, I'd choose weekly themes to repeat over the course of months to have tangible data as evidence to plan more content around a theme or less. This way, you'd avoid planning lots of content around a theme for an entire month without knowing if that theme is a dud. Plan those themes on your marketing calendar for your entire team to see. Remember, themes aren't content; themes direct the content your team will create. Step #4: Prioritize  Your Marketing Projects Marcus Sheridan from  The Sales Lion has a simple solution to help you plan your marketing calendar based on projects that will have the biggest impact on your business. He addresses prioritizing your marketing calendar  very simply: Remember, content marketing is about generating more sales. When all is said and done, that’s what matters. He suggests  prioritizing more "Buyer's Content" instead of so much top of the funnel, inbound content. By understanding this, the aim is  to plan content on your marketing calendar that will help prospects make purchase decisions instead of purely focusing on content that's great for the top of the funnel but just generating traffic. The team at The Sales Lion even have a  simple  algorithm they use to prioritize their projects that you can use, too: Essentially, we have every client rate their planned content (be it blog titles, videos, etc.) on a scale of 1-3. A â€Å"3† score means it’s â€Å"Buyer’s Content† and therefore marked as most urgent- moving it to the top of the calendar. If it’s a â€Å"1† grade, then we’ll wait to produce this content because it’s either a top of funnel question that a buyer may be asking or even an â€Å"outside of the funnel† question/subject- meaning that although it may be relevant to the business and buyer, it doesn’t necessarily represent someone who is seriously considering making a purchase right now. From here, you can plan a balance of content focused on selling and content focused on inspiring interest in your business on your marketing calendar. To-Do: For each theme, brainstorm content you could create for that topic. Don't limit yourself at first: When you think of an idea, write it down quickly and move to the next. For those content ideas, use Marcus' algorithm to rank them with good, better, best: 1 means inbound, 3  means looking to buy. Use your best judgement to rank these just to get started. Sift through the  content ideas for every  theme. Sort them according to 3, 2, 1 to prepare a prioritized list that you'll add to your marketing calendar. And when you start planning actual pieces of content on your calendar, there are a few things to keep in mind: Step #5: Plan Your Content On Your Marketing Calendar This is the fun part! And there are many ways to do this: The Best 2018 Content Calendar Template to Get Organized All Year 2018 Social Media Content Calendar: How to Organize a Year of Posts the Easy Way 5 Lessons From The Forbes Editorial Calendar That Will Make You Better At Blog Planning How To Use A Content Marketing Editorial Calendar To Save A Ton Of Time Seven Content Calendar Examples From Awesome Brands to Inspire Your Own While editorial  calendars work particularly well for managing blogs, you can use them to organize all of your marketing. So I wanted to know how the other pros out there plan more than just blog and social media content, but a true all-in-one marketing calendar that you can also do with . Here's what they had to say: Plan Actual Pieces Of Content To Target Specific Keywords Your Audience Uses You used Marcus' algorithm to prioritize your projects, so let's make those into actual pieces of content on your calendar. John Jantsch at Duct Tape Marketing had some more solid advice on planning projects as content: Now take that list to the Google Keyword Planner and see if you can find themes that have significant volume. You must balance key terms with being too generic though. A term like â€Å"marketing† wouldn’t make sense as a theme, even for a marketing consultant, but a term like â€Å"referral marketing tactics† might. To summarize: While all of your content may be connected to a theme, choose a keyword for every single piece of content you'll publish. These may be keywords all related to the same topic, but unique enough to help you connect your different content to the terms your audience is searching for. To Do: Read this: SEO Content Strategy: How to Skyrocket Your Traffic By 594%. Select a core  keyword for every single piece of content (and related keywords)  that will publish on the magical interwebs. Then add the keywords into  your projects on your marketing calendar according to the priority you defined through Marcus' scoring  exercise. Plan Content For A Week, Month, Or Year Out Joe Pulizzi from Content Marketing Institute has a lot of insight on  the content marketing process, and marketing calendars are a huge element of successful strategies turning into real content: One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done. - Joe Pulizzi Joe breaks it down into such a simple idea: An editorial calendar simply tracks what content you are going to cover, what tactic it’s for (blog, newsletter, etc.) and who’s responsible. [...] Best practice is to set up a master calendar for all your content initiatives, and then a separate content calendar for each initiative. Traditionally, we’ve set up editorial calendars 12 months out and then constantly change them as we tweak the marketing plan. The good news is that your themes are the year calendar, and now you're ready to plan real projects for each "initiative", as Joe calls them. So let's recap everything  you just learned, and use Joe's advice to get your projects on your marketing calendar. To Do: At this point, you have a marketing calendar with themes outlining the topics you'll cover every single month. Plan those themes on your marketing calendar for the entire year (and take seasonality into account, too, for big holidays or events in your industry). You  got the entire team on board to understand their roles. Now it's time to understand how much content you can actually produce in a given week or month. Sit down with the team to plan your publishing frequency,  taking into consideration all of the  marketing projects you'll complete. You have a list of prioritized projects to complete. Now that you know how much you can complete, and the entire team is on board, plan an achievable amount of projects.  It's not worth stressing yourself out with an unrealistic amount of projects to complete. Actually Create The Content I couldn't say this better than Rebecca Lieb from (who's brilliant, by the way, and worth following) on combining your marketing calendar with a content production  process: Many editorial calendars also incorporate the production process into the mix, which is a great way to ensure content creation is on track. This can include who’s responsible for individual content elements, the due date of a first draft, who conducts the copyedit, and a date (often, with a specific time) for receiving and proofing the final draft, entering it into the CMS system (or newsletter template, or blog platform), and when it will be pushed live, or published. Where Rebecca started, Jodi Harris from Content Marketing Institute provides a  few more details to help you set up your marketing calendar: The date the piece of content will be published The topic or headline of the content piece The author of the content The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion The current status of the content (updated as it moves through your publishing cycle) Jodi continues with a few more items to include: The channels where your content will be published: This can include only your owned channels (such as your blog, Facebook Page, website, YouTube page, email newsletters, etc.), or you can expand your tracking to include paid and earned channels, as well. Content formats: Is it a blog post? A video? A podcast? An infographic? An original image? To get more mileage from the content you create, you might want to consider repurposing it into other formats at some point. So it’s handy to keep tabs on the types of assets you have on hand right from the start. Visuals: Speaking of assets, it’s important that you don’t overlook the appeal that visuals can lend to your content, both in terms of social sharing potential and overall brand recognition. Tracking the visual elements you include in your content efforts – such as cover images, logos, illustrations, charts – will make it easier to ensure that your work has a signature look and cohesive brand identity. Topic categories: This helps make your calendars more searchable when you are looking to see about which target topics you already created a lot of content – or which you haven’t covered often enough. Keywords and other meta-data, such as meta-descriptions and SEO titles (if they differ from your headlines), which will help you keep your SEO efforts aligned with your content creation. URLs: This info can be archived as an easy way to keep your online content audits updated, or to link to older pieces of content in the new content you create. Calls to action: This helps you ensure that every piece of content you create is aligning with your company’s marketing goals. So it makes sense to simply include all of this advice  right  in your marketing  calendar as you create it. Here's how:All the actionable advice in this post will work with any format your marketing calendar takes. It's just that is actually designed to be your all-in-one marketing calendar, and helps you do all of this way more efficiently. What would your marketing  look like if you could manage all of this in one tool? Are you ready to get started? How to Plan a Marketing Calendar That Actually Works (Free Template) Im going to be blunt. A lot of marketing calendars are really tough to use simply because they arent designed to be marketing calendar tools. And that makes it really tough to plan a marketing calendar that actually works: PDFs: Printing a free editorial calendar template like this one from   is  a great way to start  your  planning- to get the brainstorming going. From here, youll likely want a digital version thats a bit easier to update with your constant changes. Excel: Heres a free marketing calendar template from Content Marketing Institute to get you started on a digital version. But its a bit difficult to get  your team to use it when you have it locked all day as you plan. :/ Google Docs:  A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem youd experience with Excel. This still doesnt feel like a marketing calendar, though, without a visual way to see your upcoming projects. Google Calendar:  You could also build a marketing calendar in Google Calendar. The thing is If youve followed our  advice on social media calendars, you  may schedule 30 or more social messages throughout the following weeks and months to share a single blog post  with your audience. Im sure you cant imagine copying and pasting all of those from Google Calendar into your different social networks- what a time suck! Not to mention copying and pasting all of your other content, too So What Will Help You Plan An Awesome Marketing Calendar? So where am I going with all of this? Ive read dozens of other posts on marketing calendars, editorial calendars, content marketing calendars, social media calendars- you get the picture. And I checked out  a  monster list of marketing calendar templates in a post on Crazy Eggs blog. There are tons of folks who have really good ideas of what  to include in your calendar, and starting with a template to get your brainstorming underway is a solid way to begin. So heres how to plan a marketing calendar that really works- with a few tips from us at , and a lot more from the other rock stars out there. How To Plan A #MarketingCalendar That Actually WorksStart With This Guide + Marketing Calendar Template, And Then You might just need a guide and a little something to  write on while you read this post. Ive got your back. Download the free guide that will help you implement all of this advice with actionable, step-by-step information. Youll also get a  free marketing calendar template  (plus bonus social + email marketing calendars) to help you plan all your content in advance. And when you're ready to use a tool designed to be your marketing calendar,  get started with 14 free days of . Now let's get to the good stuff. Step #1: Turn Your Marketing Strategy Into Real Content You'll Create Maybe writing a  30-page marketing strategy  isn't as important as  planning real content. It sounds harsh, but hear me out: For startups, business plans are no longer normal. In fact, they're now considered a faux pas and seen as a mere â€Å"business guess.† But that wasn’t always the case.  Before the lean startup, the business plan was a document that assumed we knew everything there was to know about our business, a plan set in stone. It was done, or so we thought. In reality, it was just a big huge guess.   Marketing plans and gigantic old strategy documents aren’t much different. They may sound novel and responsible, but the reality is that they are just guesses, too. What could content marketing strategy builders learn from the lean startup model? For a startup, business plans are no longer normal. @garrett_moonThe more time you spend strategizing, the less time you spend creating real content that will influence sales (which, let's face it, is the entire reason to plan your marketing calendar). Whether you have a marketing strategy already  or not, there are just a few things you need in your strategy to help you validate  what content to create: The now-infamous: Know your audience. This could start as simple as a customer survey, then possibly just bullet points you add into an Evernote note that help you stay in touch with your customers'  changing needs. The main point here is this: Keep it simple, especially at first. Create content. Content is data, and you get to know your customers  by creating content and measuring its impact. There's no way you will know everything about your audience until you put something out there, start communicating with them, and get their feedback. Start small. If you're thinking about doing an hourlong video or an e-book first, think again. Could you release a chapter of an e-book first to gauge its performance before you spend more time developing content on that topic? Could the same go for your monster video? If content is data, plan minimum viable content on your marketing calendar first to feel out what will truly "move the needle." (I had to sneak in a quip  like that since we're talking strategy!) That really looks like this: From here, turn your strategy into content. And  use the data from what you create to plan more: Create your content. Share it with your audience. Measure what's working. Learn what to create and where to share. Plan more content like your best-performing projects. Recommended Reading:  Here’s Why You Don’t Need A â€Å"Content Marketing Strategy† So now that you have a minimum viable marketing strategy to get started, the next step is looping in who'll help you create that content. This will help you define expectations for everyone- even if it's really only you as an all-in-one marketing team. To Do: Brainstorm  every question your audience has about your niche from knowing nothing to being an expert. From there, strategize the best forms of content  you'll use to answer their questions. This will serve as the foundation for your marketing calendar. I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management. - Jamie Dimon Step #2: Understand Who'll Do What Ann Handley has an awesome idea when it comes to who should be involved in your editorial flow, and thus, have access to your marketing calendar to understand when pieces will publish: A Simple Content Marketing Org Chart from Ann Handley She  says: These are roles not staff positions. Each role might be filled by one person or perhaps by a dozen, depending on the size and complexity of your own organization. Let's take a look at those roles quick: Team lead, or your strategist Editorial director Designers Content creators Curator Syndicator Analytics expert Site manager That's a pretty good list. And while that list works for Ann, it might not for you. For a small team, you  can narrow that list of roles down even further: Team lead who helps with planning, editing, publishing, and distributing Writer who turns a content idea into something your audience will love Designer (or videographer, podcaster, etc.) who takes  the writer's creation  to the next level Essentially, these folks are the ones who'll help you plan, create, and share the content  according to your marketing strategy. Get everyone on the same page now to make actually producing content a lot easier down the road. To Do: Narrow down the roles you need to create the different content types you explored in step #1. Brainstorm  who'll help you complete those projects (you're looking for names here). Get everyone on the same page to understand about how much content you can publish in a normal week. Find a marketing calendar tool that helps with project management, communication, and workflow that everyone will use. Now it's time work that marketing calendar:  Plan what topics you'll cover. Step #3: Define Your Topic Themes John Jantsch over at Duct Tape Marketing plans out his marketing calendar based on themes. The themes help him look at a calendar that connects with topics  he wants to cover for his audience. Note that this isn't actual content yet- it's just a note of the topics he'd like to address in his content: The first step is to start making a list of your most important themes. I generally try to find three core themes and about nine supplemental themes. (Nice tidy 12 monthly themes.) Your core themes are the kinds of things that might be found on your homepage or even in the title attribute of your home page. Or, perhaps the main navigational elements of your site. While it scares me to plan 12 months ahead  because the data from your current content should help you plan new content,  this is an awesome way to plan strategically (and super efficiently) and keep your content on point. John shares exactly how he chooses themes: Start with brainstorming. Lock yourself away and start thinking about the kinds of things people ask about the most, where you make your most money, or where you see the greatest opportunities in your industry. This is often enough to create a good start to your list. Obviously, if you have a team, get them involved – they may actually know better than you. (Industry jargon that means nothing to the prospect must be left out here.) John mentions this is a nice way to get past staring at a blank marketing calendar without any clue of what content to add to it. I also love that about themes. To Do: Find the main themes from your list of customer questions in step #1. Define their biggest challenges, the areas of opportunity in your industry, and how you make the most money. Choose themes to flesh out your marketing calendar. You may want to plan a month ahead, a quarter, or the entire year.  It's whatever works for you. Personally, I'd choose weekly themes to repeat over the course of months to have tangible data as evidence to plan more content around a theme or less. This way, you'd avoid planning lots of content around a theme for an entire month without knowing if that theme is a dud. Plan those themes on your marketing calendar for your entire team to see. Remember, themes aren't content; themes direct the content your team will create. Step #4: Prioritize  Your Marketing Projects Marcus Sheridan from  The Sales Lion has a simple solution to help you plan your marketing calendar based on projects that will have the biggest impact on your business. He addresses prioritizing your marketing calendar  very simply: Remember, content marketing is about generating more sales. When all is said and done, that’s what matters. He suggests  prioritizing more "Buyer's Content" instead of so much top of the funnel, inbound content. By understanding this, the aim is  to plan content on your marketing calendar that will help prospects make purchase decisions instead of purely focusing on content that's great for the top of the funnel but just generating traffic. The team at The Sales Lion even have a  simple  algorithm they use to prioritize their projects that you can use, too: Essentially, we have every client rate their planned content (be it blog titles, videos, etc.) on a scale of 1-3. A â€Å"3† score means it’s â€Å"Buyer’s Content† and therefore marked as most urgent- moving it to the top of the calendar. If it’s a â€Å"1† grade, then we’ll wait to produce this content because it’s either a top of funnel question that a buyer may be asking or even an â€Å"outside of the funnel† question/subject- meaning that although it may be relevant to the business and buyer, it doesn’t necessarily represent someone who is seriously considering making a purchase right now. From here, you can plan a balance of content focused on selling and content focused on inspiring interest in your business on your marketing calendar. To-Do: For each theme, brainstorm content you could create for that topic. Don't limit yourself at first: When you think of an idea, write it down quickly and move to the next. For those content ideas, use Marcus' algorithm to rank them with good, better, best: 1 means inbound, 3  means looking to buy. Use your best judgement to rank these just to get started. Sift through the  content ideas for every  theme. Sort them according to 3, 2, 1 to prepare a prioritized list that you'll add to your marketing calendar. And when you start planning actual pieces of content on your calendar, there are a few things to keep in mind: Step #5: Plan Your Content On Your Marketing Calendar This is the fun part! And there are many ways to do this: The Best 2018 Content Calendar Template to Get Organized All Year 2018 Social Media Content Calendar: How to Organize a Year of Posts the Easy Way 5 Lessons From The Forbes Editorial Calendar That Will Make You Better At Blog Planning How To Use A Content Marketing Editorial Calendar To Save A Ton Of Time Seven Content Calendar Examples From Awesome Brands to Inspire Your Own While editorial  calendars work particularly well for managing blogs, you can use them to organize all of your marketing. So I wanted to know how the other pros out there plan more than just blog and social media content, but a true all-in-one marketing calendar that you can also do with . Here's what they had to say: Plan Actual Pieces Of Content To Target Specific Keywords Your Audience Uses You used Marcus' algorithm to prioritize your projects, so let's make those into actual pieces of content on your calendar. John Jantsch at Duct Tape Marketing had some more solid advice on planning projects as content: Now take that list to the Google Keyword Planner and see if you can find themes that have significant volume. You must balance key terms with being too generic though. A term like â€Å"marketing† wouldn’t make sense as a theme, even for a marketing consultant, but a term like â€Å"referral marketing tactics† might. To summarize: While all of your content may be connected to a theme, choose a keyword for every single piece of content you'll publish. These may be keywords all related to the same topic, but unique enough to help you connect your different content to the terms your audience is searching for. To Do: Read this: SEO Content Strategy: How to Skyrocket Your Traffic By 594%. Select a core  keyword for every single piece of content (and related keywords)  that will publish on the magical interwebs. Then add the keywords into  your projects on your marketing calendar according to the priority you defined through Marcus' scoring  exercise. Plan Content For A Week, Month, Or Year Out Joe Pulizzi from Content Marketing Institute has a lot of insight on  the content marketing process, and marketing calendars are a huge element of successful strategies turning into real content: One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done. - Joe Pulizzi Joe breaks it down into such a simple idea: An editorial calendar simply tracks what content you are going to cover, what tactic it’s for (blog, newsletter, etc.) and who’s responsible. [...] Best practice is to set up a master calendar for all your content initiatives, and then a separate content calendar for each initiative. Traditionally, we’ve set up editorial calendars 12 months out and then constantly change them as we tweak the marketing plan. The good news is that your themes are the year calendar, and now you're ready to plan real projects for each "initiative", as Joe calls them. So let's recap everything  you just learned, and use Joe's advice to get your projects on your marketing calendar. To Do: At this point, you have a marketing calendar with themes outlining the topics you'll cover every single month. Plan those themes on your marketing calendar for the entire year (and take seasonality into account, too, for big holidays or events in your industry). You  got the entire team on board to understand their roles. Now it's time to understand how much content you can actually produce in a given week or month. Sit down with the team to plan your publishing frequency,  taking into consideration all of the  marketing projects you'll complete. You have a list of prioritized projects to complete. Now that you know how much you can complete, and the entire team is on board, plan an achievable amount of projects.  It's not worth stressing yourself out with an unrealistic amount of projects to complete. Actually Create The Content I couldn't say this better than Rebecca Lieb from (who's brilliant, by the way, and worth following) on combining your marketing calendar with a content production  process: Many editorial calendars also incorporate the production process into the mix, which is a great way to ensure content creation is on track. This can include who’s responsible for individual content elements, the due date of a first draft, who conducts the copyedit, and a date (often, with a specific time) for receiving and proofing the final draft, entering it into the CMS system (or newsletter template, or blog platform), and when it will be pushed live, or published. Where Rebecca started, Jodi Harris from Content Marketing Institute provides a  few more details to help you set up your marketing calendar: The date the piece of content will be published The topic or headline of the content piece The author of the content The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion The current status of the content (updated as it moves through your publishing cycle) Jodi continues with a few more items to include: The channels where your content will be published: This can include only your owned channels (such as your blog, Facebook Page, website, YouTube page, email newsletters, etc.), or you can expand your tracking to include paid and earned channels, as well. Content formats: Is it a blog post? A video? A podcast? An infographic? An original image? To get more mileage from the content you create, you might want to consider repurposing it into other formats at some point. So it’s handy to keep tabs on the types of assets you have on hand right from the start. Visuals: Speaking of assets, it’s important that you don’t overlook the appeal that visuals can lend to your content, both in terms of social sharing potential and overall brand recognition. Tracking the visual elements you include in your content efforts – such as cover images, logos, illustrations, charts – will make it easier to ensure that your work has a signature look and cohesive brand identity. Topic categories: This helps make your calendars more searchable when you are looking to see about which target topics you already created a lot of content – or which you haven’t covered often enough. Keywords and other meta-data, such as meta-descriptions and SEO titles (if they differ from your headlines), which will help you keep your SEO efforts aligned with your content creation. URLs: This info can be archived as an easy way to keep your online content audits updated, or to link to older pieces of content in the new content you create. Calls to action: This helps you ensure that every piece of content you create is aligning with your company’s marketing goals. So it makes sense to simply include all of this advice  right  in your marketing  calendar as you create it. Here's how:All the actionable advice in this post will work with any format your marketing calendar takes. It's just that is actually designed to be your all-in-one marketing calendar, and helps you do all of this way more efficiently. What would your marketing  look like if you could manage all of this in one tool? Are you ready to get started? How to Plan a Marketing Calendar That Actually Works (Free Template) Im going to be blunt. A lot of marketing calendars are really tough to use simply because they arent designed to be marketing calendar tools. And that makes it really tough to plan a marketing calendar that actually works: PDFs: Printing a free editorial calendar template like this one from   is  a great way to start  your  planning- to get the brainstorming going. From here, youll likely want a digital version thats a bit easier to update with your constant changes. Excel: Heres a free marketing calendar template from Content Marketing Institute to get you started on a digital version. But its a bit difficult to get  your team to use it when you have it locked all day as you plan. :/ Google Docs:  A spreadsheet in Google Docs/Sheets like this marketing calendar template from Crackerjack Marketing will help you solve the locking problem youd experience with Excel. This still doesnt feel like a marketing calendar, though, without a visual way to see your upcoming projects. Google Calendar:  You could also build a marketing calendar in Google Calendar. The thing is If youve followed our  advice on social media calendars, you  may schedule 30 or more social messages throughout the following weeks and months to share a single blog post  with your audience. Im sure you cant imagine copying and pasting all of those from Google Calendar into your different social networks- what a time suck! Not to mention copying and pasting all of your other content, too So What Will Help You Plan An Awesome Marketing Calendar? So where am I going with all of this? Ive read dozens of other posts on marketing calendars, editorial calendars, content marketing calendars, social media calendars- you get the picture. And I checked out  a  monster list of marketing calendar templates in a post on Crazy Eggs blog. There are tons of folks who have really good ideas of what  to include in your calendar, and starting with a template to get your brainstorming underway is a solid way to begin. So heres how to plan a marketing calendar that really works- with a few tips from us at , and a lot more from the other rock stars out there. How To Plan A #MarketingCalendar That Actually WorksStart With This Guide + Marketing Calendar Template, And Then You might just need a guide and a little something to  write on while you read this post. Ive got your back. Download the free guide that will help you implement all of this advice with actionable, step-by-step information. Youll also get a  free marketing calendar template  (plus bonus social + email marketing calendars) to help you plan all your content in advance. And when you're ready to use a tool designed to be your marketing calendar,  get started with 14 free days of . Now let's get to the good stuff. Step #1: Turn Your Marketing Strategy Into Real Content You'll Create Maybe writing a  30-page marketing strategy  isn't as important as  planning real content. It sounds harsh, but hear me out: For startups, business plans are no longer normal. In fact, they're now considered a faux pas and seen as a mere â€Å"business guess.† But that wasn’t always the case.  Before the lean startup, the business plan was a document that assumed we knew everything there was to know about our business, a plan set in stone. It was done, or so we thought. In reality, it was just a big huge guess.   Marketing plans and gigantic old strategy documents aren’t much different. They may sound novel and responsible, but the reality is that they are just guesses, too. What could content marketing strategy builders learn from the lean startup model? For a startup, business plans are no longer normal. @garrett_moonThe more time you spend strategizing, the less time you spend creating real content that will influence sales (which, let's face it, is the entire reason to plan your marketing calendar). Whether you have a marketing strategy already  or not, there are just a few things you need in your strategy to help you validate  what content to create: The now-infamous: Know your audience. This could start as simple as a customer survey, then possibly just bullet points you add into an Evernote note that help you stay in touch with your customers'  changing needs. The main point here is this: Keep it simple, especially at first. Create content. Content is data, and you get to know your customers  by creating content and measuring its impact. There's no way you will know everything about your audience until you put something out there, start communicating with them, and get their feedback. Start small. If you're thinking about doing an hourlong video or an e-book first, think again. Could you release a chapter of an e-book first to gauge its performance before you spend more time developing content on that topic? Could the same go for your monster video? If content is data, plan minimum viable content on your marketing calendar first to feel out what will truly "move the needle." (I had to sneak in a quip  like that since we're talking strategy!) That really looks like this: From here, turn your strategy into content. And  use the data from what you create to plan more: Create your content. Share it with your audience. Measure what's working. Learn what to create and where to share. Plan more content like your best-performing projects. Recommended Reading:  Here’s Why You Don’t Need A â€Å"Content Marketing Strategy† So now that you have a minimum viable marketing strategy to get started, the next step is looping in who'll help you create that content. This will help you define expectations for everyone- even if it's really only you as an all-in-one marketing team. To Do: Brainstorm  every question your audience has about your niche from knowing nothing to being an expert. From there, strategize the best forms of content  you'll use to answer their questions. This will serve as the foundation for your marketing calendar. I’d rather have a first-rate execution and second-rate strategy any time than a brilliant idea and mediocre management. - Jamie Dimon Step #2: Understand Who'll Do What Ann Handley has an awesome idea when it comes to who should be involved in your editorial flow, and thus, have access to your marketing calendar to understand when pieces will publish: A Simple Content Marketing Org Chart from Ann Handley She  says: These are roles not staff positions. Each role might be filled by one person or perhaps by a dozen, depending on the size and complexity of your own organization. Let's take a look at those roles quick: Team lead, or your strategist Editorial director Designers Content creators Curator Syndicator Analytics expert Site manager That's a pretty good list. And while that list works for Ann, it might not for you. For a small team, you  can narrow that list of roles down even further: Team lead who helps with planning, editing, publishing, and distributing Writer who turns a content idea into something your audience will love Designer (or videographer, podcaster, etc.) who takes  the writer's creation  to the next level Essentially, these folks are the ones who'll help you plan, create, and share the content  according to your marketing strategy. Get everyone on the same page now to make actually producing content a lot easier down the road. To Do: Narrow down the roles you need to create the different content types you explored in step #1. Brainstorm  who'll help you complete those projects (you're looking for names here). Get everyone on the same page to understand about how much content you can publish in a normal week. Find a marketing calendar tool that helps with project management, communication, and workflow that everyone will use. Now it's time work that marketing calendar:  Plan what topics you'll cover. Step #3: Define Your Topic Themes John Jantsch over at Duct Tape Marketing plans out his marketing calendar based on themes. The themes help him look at a calendar that connects with topics  he wants to cover for his audience. Note that this isn't actual content yet- it's just a note of the topics he'd like to address in his content: The first step is to start making a list of your most important themes. I generally try to find three core themes and about nine supplemental themes. (Nice tidy 12 monthly themes.) Your core themes are the kinds of things that might be found on your homepage or even in the title attribute of your home page. Or, perhaps the main navigational elements of your site. While it scares me to plan 12 months ahead  because the data from your current content should help you plan new content,  this is an awesome way to plan strategically (and super efficiently) and keep your content on point. John shares exactly how he chooses themes: Start with brainstorming. Lock yourself away and start thinking about the kinds of things people ask about the most, where you make your most money, or where you see the greatest opportunities in your industry. This is often enough to create a good start to your list. Obviously, if you have a team, get them involved – they may actually know better than you. (Industry jargon that means nothing to the prospect must be left out here.) John mentions this is a nice way to get past staring at a blank marketing calendar without any clue of what content to add to it. I also love that about themes. To Do: Find the main themes from your list of customer questions in step #1. Define their biggest challenges, the areas of opportunity in your industry, and how you make the most money. Choose themes to flesh out your marketing calendar. You may want to plan a month ahead, a quarter, or the entire year.  It's whatever works for you. Personally, I'd choose weekly themes to repeat over the course of months to have tangible data as evidence to plan more content around a theme or less. This way, you'd avoid planning lots of content around a theme for an entire month without knowing if that theme is a dud. Plan those themes on your marketing calendar for your entire team to see. Remember, themes aren't content; themes direct the content your team will create. Step #4: Prioritize  Your Marketing Projects Marcus Sheridan from  The Sales Lion has a simple solution to help you plan your marketing calendar based on projects that will have the biggest impact on your business. He addresses prioritizing your marketing calendar  very simply: Remember, content marketing is about generating more sales. When all is said and done, that’s what matters. He suggests  prioritizing more "Buyer's Content" instead of so much top of the funnel, inbound content. By understanding this, the aim is  to plan content on your marketing calendar that will help prospects make purchase decisions instead of purely focusing on content that's great for the top of the funnel but just generating traffic. The team at The Sales Lion even have a  simple  algorithm they use to prioritize their projects that you can use, too: Essentially, we have every client rate their planned content (be it blog titles, videos, etc.) on a scale of 1-3. A â€Å"3† score means it’s â€Å"Buyer’s Content† and therefore marked as most urgent- moving it to the top of the calendar. If it’s a â€Å"1† grade, then we’ll wait to produce this content because it’s either a top of funnel question that a buyer may be asking or even an â€Å"outside of the funnel† question/subject- meaning that although it may be relevant to the business and buyer, it doesn’t necessarily represent someone who is seriously considering making a purchase right now. From here, you can plan a balance of content focused on selling and content focused on inspiring interest in your business on your marketing calendar. To-Do: For each theme, brainstorm content you could create for that topic. Don't limit yourself at first: When you think of an idea, write it down quickly and move to the next. For those content ideas, use Marcus' algorithm to rank them with good, better, best: 1 means inbound, 3  means looking to buy. Use your best judgement to rank these just to get started. Sift through the  content ideas for every  theme. Sort them according to 3, 2, 1 to prepare a prioritized list that you'll add to your marketing calendar. And when you start planning actual pieces of content on your calendar, there are a few things to keep in mind: Step #5: Plan Your Content On Your Marketing Calendar This is the fun part! And there are many ways to do this: The Best 2018 Content Calendar Template to Get Organized All Year 2018 Social Media Content Calendar: How to Organize a Year of Posts the Easy Way 5 Lessons From The Forbes Editorial Calendar That Will Make You Better At Blog Planning How To Use A Content Marketing Editorial Calendar To Save A Ton Of Time Seven Content Calendar Examples From Awesome Brands to Inspire Your Own While editorial  calendars work particularly well for managing blogs, you can use them to organize all of your marketing. So I wanted to know how the other pros out there plan more than just blog and social media content, but a true all-in-one marketing calendar that you can also do with . Here's what they had to say: Plan Actual Pieces Of Content To Target Specific Keywords Your Audience Uses You used Marcus' algorithm to prioritize your projects, so let's make those into actual pieces of content on your calendar. John Jantsch at Duct Tape Marketing had some more solid advice on planning projects as content: Now take that list to the Google Keyword Planner and see if you can find themes that have significant volume. You must balance key terms with being too generic though. A term like â€Å"marketing† wouldn’t make sense as a theme, even for a marketing consultant, but a term like â€Å"referral marketing tactics† might. To summarize: While all of your content may be connected to a theme, choose a keyword for every single piece of content you'll publish. These may be keywords all related to the same topic, but unique enough to help you connect your different content to the terms your audience is searching for. To Do: Read this: SEO Content Strategy: How to Skyrocket Your Traffic By 594%. Select a core  keyword for every single piece of content (and related keywords)  that will publish on the magical interwebs. Then add the keywords into  your projects on your marketing calendar according to the priority you defined through Marcus' scoring  exercise. Plan Content For A Week, Month, Or Year Out Joe Pulizzi from Content Marketing Institute has a lot of insight on  the content marketing process, and marketing calendars are a huge element of successful strategies turning into real content: One thing is certain: if you don’t keep an editorial/content calendar, the content doesn’t get done. - Joe Pulizzi Joe breaks it down into such a simple idea: An editorial calendar simply tracks what content you are going to cover, what tactic it’s for (blog, newsletter, etc.) and who’s responsible. [...] Best practice is to set up a master calendar for all your content initiatives, and then a separate content calendar for each initiative. Traditionally, we’ve set up editorial calendars 12 months out and then constantly change them as we tweak the marketing plan. The good news is that your themes are the year calendar, and now you're ready to plan real projects for each "initiative", as Joe calls them. So let's recap everything  you just learned, and use Joe's advice to get your projects on your marketing calendar. To Do: At this point, you have a marketing calendar with themes outlining the topics you'll cover every single month. Plan those themes on your marketing calendar for the entire year (and take seasonality into account, too, for big holidays or events in your industry). You  got the entire team on board to understand their roles. Now it's time to understand how much content you can actually produce in a given week or month. Sit down with the team to plan your publishing frequency,  taking into consideration all of the  marketing projects you'll complete. You have a list of prioritized projects to complete. Now that you know how much you can complete, and the entire team is on board, plan an achievable amount of projects.  It's not worth stressing yourself out with an unrealistic amount of projects to complete. Actually Create The Content I couldn't say this better than Rebecca Lieb from (who's brilliant, by the way, and worth following) on combining your marketing calendar with a content production  process: Many editorial calendars also incorporate the production process into the mix, which is a great way to ensure content creation is on track. This can include who’s responsible for individual content elements, the due date of a first draft, who conducts the copyedit, and a date (often, with a specific time) for receiving and proofing the final draft, entering it into the CMS system (or newsletter template, or blog platform), and when it will be pushed live, or published. Where Rebecca started, Jodi Harris from Content Marketing Institute provides a  few more details to help you set up your marketing calendar: The date the piece of content will be published The topic or headline of the content piece The author of the content The owner of the content – i.e., who is in charge of making sure the content makes it from ideation to publication and promotion The current status of the content (updated as it moves through your publishing cycle) Jodi continues with a few more items to include: The channels where your content will be published: This can include only your owned channels (such as your blog, Facebook Page, website, YouTube page, email newsletters, etc.), or you can expand your tracking to include paid and earned channels, as well. Content formats: Is it a blog post? A video? A podcast? An infographic? An original image? To get more mileage from the content you create, you might want to consider repurposing it into other formats at some point. So it’s handy to keep tabs on the types of assets you have on hand right from the start. Visuals: Speaking of assets, it’s important that you don’t overlook the appeal that visuals can lend to your content, both in terms of social sharing potential and overall brand recognition. Tracking the visual elements you include in your content efforts – such as cover images, logos, illustrations, charts – will make it easier to ensure that your work has a signature look and cohesive brand identity. Topic categories: This helps make your calendars more searchable when you are looking to see about which target topics you already created a lot of content – or which you haven’t covered often enough. Keywords and other meta-data, such as meta-descriptions and SEO titles (if they differ from your headlines), which will help you keep your SEO efforts aligned with your content creation. URLs: This info can be archived as an easy way to keep your online content audits updated, or to link to older pieces of content in the new content you create. Calls to action: This helps you ensure that every piece of content you create is aligning with your company’s marketing goals. So it makes sense to simply include all of this advice  right  in your marketing  calendar as you create it. Here's how:All the actionable advice in this post will work with any format your marketing calendar takes. It's just that is actually designed to be your all-in-one marketing calendar, and helps you do all of this way more efficiently. What would your marketing  look like if you could manage all of this in one tool? Are you ready to get started?

In the Shooting Salvationist, David R. Stokes recounts the murder Essay

In the Shooting Salvationist, David R. Stokes recounts the murder trial of fundamentalist clergyman J. Frank Norris. Despite muc - Essay Example The court was told of the Norris’ feuds with the Fort Worth Mayor where the preacher had alleged that the city Mayor was an adulterer. Mayor Meacham swore to his friend, D.E Chipps that, â€Å"something must be done† to stop Norris behavior (Stokes 56). Chipps, a local businessperson, agreed to face up to the preacher to threaten him against tainting the local politicians. On July 17, 1926, Chipps entered Norris office and threatened to kill him if he continued to attack the Mayor. According to an eyewitness, L.H. Nutt, Chipps then appeared to have left the building before storming back with the same threats. Norris was standing in front of his desk where a gun belonging to the guard of the church was kept in a drawer as a ‘safety precaution’. Norris then short Chipps three times and claiming that the attacker was â€Å"stronger and could easily have overpowered† him had the brawl resulted into a physical fight (Stokes 112). The defense team stood it s ground that Norris acted in self-defense. According to Stokes, the defense team insisted that Norris’ popularity, fundamentalism views on modernity and his castigation of local leaders and sinners had attracted many enemies including the Mayor. Stokes and the final verdict seemed to agree that Dr. Frank Norris had not premeditated to murder Chipps. He only feared that the drunkard man endangered his life. To strengthen their case further, the defense team presented evidence of Norris inquiring from Nutt about Chipps identity. The case would have yielded different results had the court been presented with evidence that the preacher indeed had prior acquaintance with the victim. On these grounds, the court appeared to be reluctant to convict Dr. Norris of first-degree murder (Stokes, 34). Previous acquittal of Dr. Norris on arson and perjury also served to strengthen his ‘not-guilty’ plea. The prosecution team tried unsuccessfully to relate the two cases as proof that the preacher was culpable of the murder. This was never going to add weight to the case that was facing public scrutiny like never before in the American justice delivery history. There was an apparent fall-out between the public and the once renowned preacher. This was a weak point in the prosecution team because of the enormous task to proof behind reasonable doubt that it was not acting due to public pressure. Ultimately, this proved to be the breakdown of the trial in Norris favor as prosecution team appeared to be overreached. Stokes blamed both the jury and the prosecution team for the apparent injustice of finding Norris not guilty. The prosecutors could easily have won the case had they charged Norris with second-degree murder. Their overly vicious immovable decision to stage a â€Å"first-degree murder case or nothing† was not justifiable under the overwhelming evidence of the contrary (Stokes 150). The jury on the other hand appeared not to consider the possib ility of advising the prosecutors to reconsider their stand. Their final decision baffled the whole world because the enormity of the case warranted a better rationale for a ‘not-guilty’ verdict. Stokes noted that Norris had â€Å"great gifts and abilities† but he exercised â€Å"coercion, control and manipulation†¦Ã¢â‚¬  to further his cause (Stokes 105). Dr. Norris strongly believed that â€Å"the end always justified the means† as he went to every length, including lying, to expand his doctrine of

IP1 management report Essay Example | Topics and Well Written Essays - 500 words

IP1 management report - Essay Example Business choices frequently require the information of individuals in more than one practical region(Dell, 2015). This prompts a superior understanding of the bigger view, permitting individuals with distinctive thoughts, viewpoints and ability to voice their plans and find innovative and creative answers for issues that the association is encountering. Among the major organization and overall management strategies, Dell Inc. uses framing, particularly in solving challenges and as a good example on how the company’s managers observe the organization function. Framing does not necessarily give a solution for this issue but it gives a sense of direction and intuition. It prompts teamwork and contribution from everyone including the staff, middle-level management etc. It structural attribute that rationalizes the need for organization, accuracy and self-driven motivation as key constituents for making the right decisions and countering an issue efficiently(Dell, 2015). Additionally, communication is among the core factors and an aspect that Dell management emphasizes on throughout the operations. This helps the managers to create a bond and strong relationship with the rest of the staff members. Consequently, it facilitates novelty and expression without any pressure from the employees; they will freely approach the leader with new ideas and potential solutions for problems (Chapman, 2014). According to Dell’s management, leadership is as significant as management itself hence their key aims is establishing the harmonizing link between both. They ensure that the company’s corporate leaders are experts of all business functions, and through this management, supervision and control is easier because, an executive has more details on the different modules of an organization(Dell, 2015). Additionally, under leadership and sustainability, the leader rotates through different roles before they come to their main project as part of individual